But in terms of what you can do as a marketer you can get ahead you can email around it you can figure out how you can try to make it work within the Photo Background Removing existing structure of your product, Kelsey: You can use data to do your best in the freedom you have within the organization. Even if you don't have the power to actually transform the product, you can create more content that addresses those customer issues or requests. Advertising Continue reading below Do you think sales training as a marketer is helpful? Does it help to interpret the data? Erin: I think so. I think when we talk about sales training, Steve Farnsworth gave me a good suggestion. He is a Photo Background Removing strong advocate for people in marketing who attend and basically run errands, or attend sales meetings. You don't have to explain who you are or what you do there, it's more just for you to understand.
Especially if you're talking about getting good sales people, because people who close a lot of businesses obviously close a lot of businesses for a reason. You want to Photo Background Removing understand what they say and how they say it that people tend to lean towards. Why wouldn't you want to know that? It will only help you create and craft better marketing messages if you know what works when someone is in the room. Advertising Continue reading below I think it will also help break down barriers between the sales and marketing departments that have actually continued to cause bigger problems for most organizations. Conversely, sales could learn a lot from looking Photo Background Removing at marketing copy. I think if everyone had that opportunity it would probably be a lot better. The other thing I would add is in addition to shopping or participating in sales conversations, listening and hearing how people describe things.
You want everyone to talk or at least talk about things the same way. It goes back to that transparent experience, because if you have a marketing department that does things and marks them one way, and then you have a sales department that comes Photo Background Removing in a completely different voice, even if you say the same thing, there is a big difference in the tonal changes. Kelsey: That brings up a good point that I hear over and over again from some of the speakers in our industry. It all comes down to human behavior and actual interaction. I think as digital marketers sometimes we focus too much on being online and not really interacting with people Photo Background Removing or watching how people search and interact with businesses. Because the sales team is more face-to-face, they have actual phone conversations or they're just more interactive, and they have a better idea of what the customer is asking for and what they're expecting as well.