The differences between button and text link (hyperlink) CTA are as follows: CTA button CTA hyperlink short Button and hyperlink CTA is a question without a clear answer. Excuse me, everyone! The treatment of phrases that encourage action by email is as follows. It should stand out (that is, don't embed it in a block of text) Explain not only the call-to-action phrases, but also the content around them (do you justify your readers to click on the CTA?)
There are some tests that ghost mannequin effect service show that buttons perform better than text links, and vice versa . My approach is: I'm using phrases in emails that encourage button and text link actions. Thus, I serve both types of readers: skimmers and those who really like to read. When adopting this approach, be sure to link to the same location, just as you would link to the same web page, even if the copy of the incentive phrase is different. When using the buttons, make sure they are bulletproof buttons (not linked images).
Also, if you use hyperlink CTA, start with an action verb such as "Click here to download now". Free Bonus Downloads: Get a free PDF of successful cold email case studies to increase your response rate and conversions! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation 3) Pop-ups are evil and should be banned from the internet Oh, pop up! Everyone seems to hate them, but there is still at least one on every other website you visit.