The end result is that bloggers and journalists today receive several (the popular ones receive hundreds) of similar emails a day asking for a link. Most of them go straight to the trash. Signs of a Bad Outreach Email: Bloggers or staff managing those busy inboxes are looking for a few tell-tale signs of patterned fluff that make it clear it's just a link request. For example, they will look to see if there is any personalization. If the first line of the email is: I love reading your blog It seems really dodgy. Compare that to something like: I loved your blog post on Facebook advertising. I finally got my first profitable campaign thanks to her! Obviously the email was written for that specific blogger.
The other main sign of a bad link fax list request email is… a link: 4 Ways to Increase Your Link Building Conversions | SEJ Advertising Continue reading below If someone includes a link in an email to you (or a blogger), they usually want something from you. People don't like to feel used, and rightly so, and will often delete any emails that contain a link if they're suspicious. The solution? Be different: If , do the opposite: Don't include any links in your first email. The only reason you might be hesitant is that now you need to get a response before you can even request a link. Trust me, though, if you have something worth linking to, you'll get an answer.
Also, if someone doesn't even respond to an email, do you think they're going to bother giving you a link? Rarely. If you test this, you will find that your response and overall link rate increase significantly. How do you do this? Advertising Continue reading below It's simple. If your normal outreach emails include a line like: I just posted a great guide to washing cats, here's the link: (link) Replace it with something like: I know you always write about cats, and I did a little research on washing cats properly (I actually found a lesser-known technique that's amazing). Would you mind if I sent you a link to this one and told you about it?