n this Triple Whale review, we'll look at leading analytics solutions designed to transform the way companies interact with metrics and data.
One of the most complex parts of running a successful business is getting insights from multiple contexts and trying to adjust them for better guidance. Countless business leaders find themselves switching between tabs trying to connect the dots between various reporting and tracking systems. With Triple Whale, this is no longer an issue.
We live in a world where companies are under more pressure than ever to adapt quickly to changing customer trends and expectations. The only way to stay ahead of the competition and continue to delight customers is to access and use the right data.
Triple Whale simplifies understanding ecommerce and marketing data from all the tools you love, so you can make better decisions for your brand.
Triple Whale Review: Introducing the Triple Whale
Triple Whale is a relatively new solution in e-commerce and marketing environments designed to give businesses a better understanding email list of their financials, reporting and ROI.
Triple Whale Review Homepage
As a DTC operator, the founders of Triple Whale found themselves constantly dealing with ROAS, Facebook ROAS, and ROI from multiple different channels. As a customer continues to find new ways to interact with a brand, he needs to track subscribers in a variety of contexts. What's more, he needs to figure out a way to link the data together as he gathers information from multiple disparate environments.
Maxx Blank (co-founder) laments the stress of having to log into multiple different environments, from Klaviyo to Shopify, Facebook and many others to analyze the numbers. He and his co-founder decided it was time to integrate more of the e-commerce and marketing data the company needed on a daily basis to gain quick insights as simply as possible.
The 3D Embossed Stainless Steel Triple Whale application aligns with all the applications business leaders use every day, giving companies a clear and intuitive understanding of what's going on in every thread of their sales strategy.
Currently, Triple Whale is primarily used in stores that do a lot of sales per year (over $200,000 per year). However, they also have younger, smaller businesses participating in the app. The service is designed to be so simple that anyone, big or small, can use it.
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Triple Whale Review: Home
Triple Whale's homepage is essentially an all-in-one dashboard with all the information you want wise having to switch between multiple apps and tools to find. According to the team, making key decisions is easier when you have confidence in the data behind them.
From the laser-centric home page in an easy-to-access app, you can view all the data you need to make important decisions. The home page displays important metrics such as:
Facebook ad spend and ROAS
Your Google Analytics CTR
AOVs on Google Analytics
RPS: Sessions / Sales and Revenue per Session
ROAS and Hybrid Store ROAS
Best of all, the technology integrates with all the tools that many companies already use today, including Facebook Ads, Google Ads, Google Analytics, Shopify, Craviyo, and Gorgias. The brand notes that they're also working on rolling out integrations with other apps over the next few years so you can continue to pull more data from different environments.
Part of what helps differentiate Triple Whale from other data aggregators is its data and interface -- wise. Not only is it easy to use -- it's almost addictive, with a series of easy-to-understand visuals that allow you to Get a real, clear picture of how your business is growing.
As companies continue to grow, they are also working to add new features to the ecosystem. For example, the brand is building AI into applications so you can reduce errors and more seamlessly find patterns in data from connected tools.
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Triple Whale Review: Immersive Data Insights
Triple Whale is a convenient, cost-effective and reliable way to get the most out of your data in an environment where knowledge truly powers. The company provides a core source of information for your e-commerce store and marketing strategy through a mobile app or desktop dashboard, which you can double as your divi needs.
Instead of jumping between a series of apps to see your results from different perspectives, you can get a comprehensive view of company performance in one tab. What's more, Triple Whale not only adjusts your data, it also makes it easier for you to understand where you should be spending your budget in the future.
The "pixel" technology built into the service (otherwise known as triple pixel) gives companies a behind-the-scenes view of the customer journey, not just first and last click attribution. To help you understand what's really driving your sales, server-side pixels use all your third-party data to track the complete customer journey.
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By better understanding what your customers are doing at each stage of the buyer cycle, you can make smarter investments in your campaigns and ads. The creative reporting environment is improving all the time. For example, from a single tab, you'll be able to access a complete view of the customer journey, as well as LTV calculations and cohort analysis.
These advanced metrics can be used without any complex configuration. Triple Whale can even help you predict future revenue for cohorts based on data history, and you can segment each cohort based on things like the first product purchased, discount codes, or other important metrics.
Business leaders can also enter operating costs in Triple Whale to get a clear picture of net profit, not just ROAS. You can also use the internal calculator to set goals for your team and get a simple idea of what would happen if you changed your conversion rate by a small amount, and what your profits might look like.