Customers make opinions about your business based on website design. In fact, 94% of first impressions are related to how your website looks and 75% of website credibility comes from its design. Your website represents your company, your brand and your values through its design - colors, elements, information structure, images. Would you like to spend time on a website that is unattractive? Or a website that is not optimized for your mobile device? If you're wondering if your website needs an overhaul and what are the next steps, you've come to the right place. We've outlined the general steps to follow when redesigning your website. This way you can monitor if you are on the right track.
When is it time to redesign your website? It is important to note that redesign is a complex process that can be approached in various approaches. One of them is a gradual update of landing pages with a focus on conversion rate optimization (CRO), the other is a complete overhaul. Depending on the budget and your goals, you have to choose what suits you best. If you are considering redesigning your website, the first question is how do you know if your website company banner design needs an overhaul? If your website meets most of the criteria below, that means the time for a website redesign has come. Your goals and business strategy have changed It's been years since you launched your website. Your business has probably changed and grown, which means your marketing goals have evolved as well.
Your website should reflect your new strategy. Your website looks outdated Design trends change on a yearly basis. At first, the developers didn't care too much about the design. Now the design is very important as it represents your business. If your website design is old, people might think that your business is not keeping up with the latest trends. They might even wonder if they can trust you or your products. Your website is not generating revenue If your website isn't driving sales like it used to, you definitely need an overhaul. This is crucial, especially for online stores. Your website's products and services should go hand-in-hand with a great user experience. Your website is loading slowly 83% of people expect a website to load in 3 seconds or less. The lower your website speed, the higher your bounce rate will be, which affects your conversion rate. A slow page can lead to 97% mobile cart abandonment. Also, a few years ago, Google included website speed as one of the factors used by the algorithms to rank pages.