Launched the content pillar strategy in august. Implementation email list of pillar content strategy now I've tackled all this without knowing too much about what's happening in the search. But you may want to know why this strategy worked for us (it's not a one-off quirk) and why I believe it works for you. Not. Changes in search engines and searchers we have entered a new era of seo. The traditional view of "Keywords" in search has changed. A few years ago, 10-20 "Big keywords" were required to rank within a topic, but now there are hundreds or thousands of long tail variations that are searched regularly ... Just how many. Dominating that word is no longer enough to produce successful results.
But how did you reach this point? Change focus from keywords to topic context in seo search engines have changed their algorithms in response to changes in consumer behavior. A few years ago, people presented fragmented keyword queries to search engines to email list find answers to their questions. Today, most people are willing to ask complex questions to search engines and expect accurate and timely results. Searchers who need a specific answer also use different phrases in their queries. Search engines are powerful enough to recognize connections between queries. The algorithm has evolved to understand the topic context behind search intents,
Connect them to similar searches encountered in the email list past, and deliver the best web pages for queries. But this change didn't happen overnight. Let's see how we got here. Search engine updates october 18, 2011 : google has announced that it will encrypt search queries for privacy reasons. Unfortunately, this interrupted the reference data for organic keywords and returned "(not provided)" for some organic traffic. April 2012 : google released a "Webspam update" shortly after being called a "Penguins". Penguins adjusted for many spam factors, including keyword abuse, and affected an estimated 3.1% of english queries. 2013 : then the first big shake associated with this change occurred in the 2013 google hummingbird update.