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Rupa Islan
Aug 01, 2022
In Beauty Forum
Singing is a rigid demand of some mainstream users, and it is also a way for people to express their emotions in daily life. The tool attributes of mobile karaoke directly meet the needs of users and become a new type of entertainment that young users love. With the development of the Internet, from the initial online karaoke tool, functions such as listening and singing interaction, rewarding, commenting and scoring, live broadcast, karaoke competition, etc. have been gradually added. The settings of pan-entertainment functions have greatly improved user stickiness. As shown in the figure below, according Buy email list to the "China Mobile Music Industry Development Annual Comprehensive Analysis 2017" report released by Analysys Qianfan on Android, it can be seen that the mobile karaoke application is becoming more and more mature, the number of monthly active users and user penetration rate of China's mainstream mobile karaoke applications, the national karaoke and Sing it is far ahead, and there is an oligarchic competition. At this stage, the mobile Internet dividends have completely disappeared, the user scale of the mobile karaoke application has been saturated, and the core business has become stable. 2. Selection of Competitive Analysis Objects 2.1 Selection of competing products Choose the national karaoke and sing it; the emergence of the singing bar has ignited the demand of users to sing their own karaoke anytime, anywhere, and has also led the rise of mobile karaoke software, becoming one of the TOP mobile karaoke applications. As a rising star, mobile karaoke began to appear in September 2014. In just two years, relying on its differentiated features, it gradually overtook sing it and became the number one in the mobile karaoke
Analysis of mobile karaoke competing products  content media
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Rupa Islan

Rupa Islan

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