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Shormila Shormi
Aug 02, 2022
In Beauty Forum
In recent years, short video has developed rapidly and has become the second largest application after instant messaging. In the first half of this year, it came to its own inflection point. The monthly active growth rate of the short video industry has continued to decline slowly for eleven months. The competition for traffic has reached a fever pitch. There is a short-lived lesson in the live show, and major platforms have begun to develop vertical content and vlogs, hoping to build a new social-based phone number list communication path in addition to the algorithmic recommendation model. Weishi opened the circle of friends to share, and the "lost" UGC ushered in new possibilities. Whether the circle of friends can become the next growth point of the industry affects the nerves of every creator. 1. Short videos that stay away from UGC Short videos thrive at the grassroots, and all people participate in creation to release industry dividends. However, after a fight, the traffic of short videos has become more and more concentrated. In July last year, Zhang Tianli, director of the integrated communication research department of Sofure Media Research, China Broadcasting Television, revealed: "On the short video platform, 20% of accounts and publishers almost monopolize 99% of the traffic." The phenomenon of traffic gathering to the head undoubtedly hits the creative desire of amateurs, which is not good news for the future development of short videos. "1% of the top publishers account for an average of 65% of the publishing volume, 5% of the top publishers account for an average of 85% of the publishing volume, and 10% of the top publishers account for 95% of the platform's publishing volume".
Weishi fully tested 30s Moments videos, can the "lost" UGC usher in the second spring?
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Shormila Shormi

Shormila Shormi

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