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Sohel Chowdhury
Jul 14, 2022
In Beauty Forum
1. Customer relevance: link to customer priorities First, you need to make sure your topic is directly related to the phone number list issues your audience is facing today, as well as those looming on the horizon. Topic should be based on what executives want to hear, not what internal experts want to talk about – or worse, what services they want to sell. Business challenges move fast, and leaders don't have time phone number list to consume content that doesn't help them here and now. 2. Credibility: getting the right to take a stand If you want leaders to take your content seriously (and link to your business as a source of value), make sure the phone number list topic is in the wheelhouse of your business. Topics that are too far removed from your core business strengths are more easily dismissed or ignored. While companies can successfully use content to help establish a presence in new market spaces or new areas phone number list of practice, the leap must be clear, credible, and rooted in compelling research. 3. Innovative value: providing new thinking to help create growth Executives like to be surprised and intrigued by ideas they might not have thought of yet - ideas that go beyond the typical and the phone number list tactical. Executive-level content created by thought leadership leader McKinsey & Company exemplifies this approach. Its content program addresses key issues and challenges related phone number list to business strategy, technology, emerging markets and the digital revolution that are discussed in the business press and by many vendors and vendors. If you want to make your content relevant, the phone number list best place to start is to regularly research customer reviews. You can start with a series of customer interviews to develop a baseline perspective on important areas, then perform regular pulse checks over time phone number list to monitor trends and changes. It also continuously tracks top trade press and competitor content agendas to calibrate and differentiate your point of view and phone number list content. This type of research is not a light endeavor; it requires industry and domain knowledge, business acumen, and active interviewing skills.
How to Choose Phone Number List Content Topics That Catch C-suite's Attention content media
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Sohel Chowdhury

Sohel Chowdhury

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